Introduction of the CI
The “bridge of hopes” connoting the role of the social security
The CI of the Social Security Information Service means the “trust,” “communication,” and the “hapiness of the citizens”.
The graphic elements connecting the start with the end of the word mark embodies the “bridge of hopes” to illustrate the intention of the strong SSiS to provide support for the happy life of the citizens.
Introduction of the characters
Introducing “Areum” and “dri”, the characters of the Social Security Information Service
The “areum” and “dri” means that they embrace the citizens with warmth.
The branch growing above and beyond head means that SSiS harvests the fruits of love and happiness and delivers them to the people.
These show that characters of SSiS are characterised ad follow : SSiS grows as trust of citizens increases with information and spreads happiness.