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CI and Characters

Introducing CI(Corporate Identity) and Characters of the Social Security Information Service

Introduction of the CI

Gradation shows the special features of the institution pursuing the happy life of citizens with a circulation of the information. The blue color stands for “information”, the “credibility” of the information, and the “expertise” of SSIS. It shows bridge of hope, meaning that the role of SSIS is to connect the people with the benefits of the Social Security. It shows that a soft curve is linked, implying the “Connectivity” following after the alphabet as an  bbreviation written in English. The alphabet represents that it delivers a concept of both “Network” and “Connect”, and thus SSIS is the only institutions dealing with health and welfare information simultaneously and information network for the happiness.

The “bridge of hopes” connoting the role of the social security
The CI of the Social Security Information Service means the “trust,” “communication,” and the “hapiness of the citizens”.
The graphic elements connecting the start with the end of the word mark embodies the “bridge of hopes” to illustrate the intention of the strong SSiS to provide support for the happy life of the citizens.

Introduction of the characters

areum and dri

Introducing “Areum” and “dri”, the characters of the Social Security Information Service
The “areum” and “dri” means that they embrace the citizens with warmth.
The branch growing above and beyond head means that SSiS harvests the fruits of love and happiness and delivers them to the people.
These show that characters of SSiS are characterised ad follow : SSiS grows as trust of citizens increases with information and spreads happiness.